This project aims to raise awareness on the nutritional and health benefits of fruit and vegetable consumption. Through proper education the project will attempt to make people understand that even fruits or vegetables that may be deformed or look unusual still have the nutritional value and taste the same as the regular ones. This project comes to respond to this challenge, through the development of an innovative educational program for VET trainers involved in the training of professionals involved in the food supply chain, to: 1) give them knowledge and awareness on the importance of keeping these produce in the economy in the frames of food waste reduction, 2) the significant role they can play in the “ugly” fruits and vegetable waste reduction in the frames of sustainable production and consumption, 3) become “ambassadors” to consumers by increasing their awareness of the importance of “ugly” fruits and vegetable waste reduction in the frames of sustainable consumption. The main objective of the project is to give VET trainers sufficient knowledge and skills in order to train food supply chain professionals on the importance of “ugly” fruits and vegetable waste reduction in the frames of sustainable consumption, develop a trainning program for VET trainers, create e-learning platforms modules with digital interactive stories and To assign a key role to VET Trainers to contribute to shaping sustainable development values